Thought Leadership
Ideas matter when they move beyond individuals and reach wider audiences.
I have written articles, given interviews, and spoken on panels about building strong brands, marketing, banking, wealth management, capital markets, financial literacy, and leadership. I believe ideas become powerful when they travel.
Strategic marketing leader Raeda Latif explains how brand equity compounds
Stories fade because they’re designed for campaign cycles and then...
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Why Brands Fail at Storytelling and Culture Never Does
Storytelling has become the marketing industry’s favourite promise, the tool...
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To branch or not to branch: Pakistan’s banking dilemma in
Once upon a time, a bank branch was a temple...
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Inclusive financial literacy
In Pakistan, women’s inclusion in the economy remains alarmingly low....
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Design as the Soul of a Nation: The Legacy of
Longtrepreneur continues to bring the best-in-class tech and business leaders to...
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A Step Forward Towards Financial Empowerment – Aurora
In April 2025, the State Bank of Pakistan (SBP), in...
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Policy with purpose: Backing FOB to boost dollar reserves
Pakistan can add $5 billion to its coffers, which is...
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The one share marketable lot
Recently, Pakistan Stock Exchange (PSX) introduced the one-share marketable lot...
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Corporate Governance and Brand Failure
As I sat with some senior members from Pakistan’s marketing...
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Unlocking the Potential of Stock Splits
Corporate actions are important in shaping investor sentiment and activating...
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The rise of Shariah-compliant investments
Our society naturally gravitates towards religious values, influencing multiple aspects...
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Identifying Pakistan’s thought leaders
Thought leadership has emerged as a crucial mantra for today’s...
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Raeda Latif explores the Role of Digital Innovation in Shaping
In an engaging interview, Ms. Raeda Latif, who has been...
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The right investment choice at a time of inflation
Across much of the world, rising costs and inflation are...
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The how, why, and what of government debt securities
When it comes to investment instruments, the capital market of...
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PSX – A Historical Perspective
Pakistan Stock Exchange (PSX) is the national stock exchange of...
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How to earn millions – Opinion – Business Recorder
For many people, living the dream is the ultimate measure...
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Be wise and learn how to get wealthy
While growing up, you may be attracted towards buying many...
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How to enter the stock market electronically
In line with the Pakistan Stock Exchange’s (PSX) commitment to...
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Sahulat Account: a simplified way to invest in PSX
Karachi: It has never been more important to save money...
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Keeping an Eye out while investing in PSX
We all want our hard-earned funds to grow and increase....
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Saving vs Investment – Home Love Lifestyle
We have grown up hearing the two terminologies of saving...
Read MoreRDA- A Catalyst for growth
In an amazing development for the economy and people of...
Read MorePSX – A platform for debt issuance and listing
Companies can raise capital, essentially, in two main ways: through...
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A Gem of an Opportunity
There was a time when small to medium-sized companies found...
Read MoreThe Final Step of your Business Journey
Running a business on any scale requires careful planning and...
Read MoreWhat is an ETF and how it functions?
An Exchange Traded Fund (ETF) is an investment instrument that...
Read MoreMedia engagements & quotes
Official Event Mentions (Investor Education & Sessions)
‘PSX is top financing platform for govt, private sector’
KARACHI: The Pakistan Stock Exchange (PSX) has evolved into a...
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Pakistan Stock Exchange (PSX) has launched a Text-to-Speech feature on
PSX Chief Marketing & Business Development Officer, emphasized PSX’s commitment...
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Emaar and others Exploring IPO opportunity at PSX
KARACHI: Emaar Pakistan, the subsidiary of Dubai-based Emaar Properties, Pakistan’s...
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“Pakistan prepares to launch digital platform…” — Arab News —
KARACHI: Pakistan’s equity market and securities watchdog are all set...
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Raeda Latif speaking at an occasion with Press
Pakistan Stock Exchange (PSX) is the equity and debt market...
Read MoreOther Mentions of Raeda Latif
Comment from a student
I’ve been blessed to have many good people in my...
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Auntpreneur Global Investment Dialogue Standard Chartered Pakistan
What a pleasure to spend time with clients and colleagues...
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Raeda Latif Appointed Executive Director – Country Head, CABM Pakistan
Raeda Latif has taken on the role of Executive Director...
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The Power of Reframing – Marketing – Aurora
Reframing isn’t just a marketing tactic – it’s a game-changer....
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Raeda Latif makes a career move
Raeda Latif has stepped into the role of Executive Director...
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Why many female entrepreneurs feel nervous handling financial matters of
Raeda Latif speaks about importance of women entrepreneurs handling their...
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Mercantile exchange futures trading
LAHORE – Pakistan Mercantile Exchange has published the first of...
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Urdu dictionary on futures trading published
LAHORE:Pakistan Mercantile Exchange (PMEX) has published a first of its...
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PMEX introduces Urdu dictionary on Futures Trading – Business &
LAHORE: Pakistan Mercantile Exchange (PMEX) published the first of its...
Read MorePodcasts
Women & Finance in Pakistan | Raeda Latif Explains the Market Gap | Connected Currents Episode 1 Brandsynario
The CxO Talk with Raeda Latif, Strategic Brand Leader Driving Financial Education & Inclusion
The Career Convo | From Poetry to Capital Markets: The Career Nobody Plans | Raeda Latif
Women Leader Series | Episode 1: Raeda Latif – Leading with Purpose at Standard Chartered By Women Entrepreneurs of Asia 2025
Leading the Ledger - Episode 5 Leading the Ledger - Episode 5 WOW Festival Pakistan
Podcast with Talha Ahad Capital Markets & Investment Opportunities in Pakistan | Raeda Latif | Episode 114
Connecting the Dots | Episode 35 with Raeda Latif Connecting the Dots | Episode 35
Women Entrepreneurship and financial management – Auntpreneur published Nov 28, 2024
Stock Market Strategy | Raeda Latif | Investing In PSX | Core Series with Runway Pakistan Published Jan 24,2024
Brand building in the technology markets - CyberNet by Digital Leaders Pakistan
Modern Investment Strategies and Pakistan Stock Exchange Oct 12, 2024 Podcast with Daniyal Sheikh
Women and Finance – State Banks Banking on Equality and other initiatives
MicsOn with Nagin Ansari – Raeda Latif explores the relationship between and the importance of Millennials, Impact, Culture, Stories. Podcast
Head to Heart Conversations – Jehan Ara speak with Raeda Latif
Everything You Need to Know About PSX with Raeda Latif
Key note speech at the IPO Conference 2024 The Ideal Platform For Capital Raising At IPO Summit 2024 Benefits of Listing on Stock Exchange for companies in addition to Capital Raising
Time Management for busy mothers – DEI Women Empowerment
Aam Aadmi Podcast with Raeda Latif
