Stories fade because they’re designed for campaign cycles and then abandoned once the budgets shift. Cultural staying power requires repetition,
Storytelling has become the marketing industry’s favourite promise, the tool that willdifferentiate brands, build recall, and unlock emotional engagement.
KARACHI: The Pakistan Stock Exchange (PSX) has evolved into a dynamic financial market, emerging as a top platform for the
In an engaging interview, Ms. Raeda Latif, who has been serving as the Chief Marketing & Business Development Officer at
Once upon a time, a bank branch was a temple of trust. Its marble counters reflected authority, the tellers’ ledgers
I’ve been blessed to have many good people in my life and among those good teachers like Raeda Latif FCIM
What a pleasure to spend time with clients and colleagues at our Global Investment Dialogue in Pakistan.
In Pakistan, women’s inclusion in the economy remains alarmingly low. Only 22 per cent of women participate in the workforce,
Longtrepreneur continues to bring the best-in-class tech and business leaders to get their take on long-term thinking in the world of
In April 2025, the State Bank of Pakistan (SBP), in collaboration with key financial institutions, launched Pakistan Financial Literacy Week
PSX Chief Marketing & Business Development Officer, emphasized PSX’s commitment to diversity, inclusivity, and leveraging technology to meet diverse user
Pakistan can add $5 billion to its coffers, which is hidden in plain sight within the shipping sector. The following
Recently, Pakistan Stock Exchange (PSX) introduced the one-share marketable lot for companies listed on the Stock Exchange. This aligns PSX
As I sat with some senior members from Pakistan’s marketing fraternity and hearing them reminisce about the brands of yesteryears
Raeda Latif has taken on the role of Executive Director – Country Head, Corporate Affairs, Brand & Marketing (CABM) Pakistan
Reframing isn’t just a marketing tactic – it’s a game-changer. Tyrone Tellis explores how brands and individuals can redefine perceptions
Raeda Latif has stepped into the role of Executive Director – Country Head, CABM Pakistan at Standard Chartered.
Corporate actions are important in shaping investor sentiment and activating market activity in the rapidly changing financial markets.
Our society naturally gravitates towards religious values, influencing multiple aspects of life, including finance. Over the last few decades, Islamic
Thought leadership has emerged as a crucial mantra for today’s business leaders. Although it may appear a modern concept, its
Raeda Latif speaks about importance of women entrepreneurs handling their own finances
In an engaging interview, Ms. Raeda Latif, who has been serving as the Chief Marketing & Business Development Officer at
Across much of the world, rising costs and inflation are prompting a major reevaluation of how people can manage their
When it comes to investment instruments, the capital market of Pakistan can be divided into two broad categories: equities &
Pakistan Stock Exchange (PSX) is the national stock exchange of Pakistan. It was established with the name of Karachi Stock
KARACHI: Emaar Pakistan, the subsidiary of Dubai-based Emaar Properties, Pakistan’s multinational pharma company CCL, FF Steel, Fast Cables and International
KARACHI: Pakistan’s equity market and securities watchdog are all set to launch a one-window digital platform to issue online-only broker
For many people, living the dream is the ultimate measure of success. But for many, achieving enough to live the
For many people, living the dream is the ultimate measure of success. But for many, achieving enough to live the
While growing up, you may be attracted towards buying many things that are beyond your reach in money terms. You
In line with the Pakistan Stock Exchange’s (PSX) commitment to make investing in the stock market a convenient process, the
Pakistan Stock Exchange (PSX) is the equity and debt market which could offer immense potential for the government to raise
Karachi: It has never been more important to save money than it is now. Saving money helps us to meet
We all want our hard-earned funds to grow and increase. While this is possible by investing prudently in the right
We have grown up hearing the two terminologies of saving vs investment around us and many a time these are
In an amazing development for the economy and people of Pakistan, a new facility of services has been provided for
Companies can raise capital, essentially, in two main ways: through equity listing on the stock exchange or through debt issuance,
There was a time when small to medium-sized companies found it cumbersome to list on Pakistan Stock Exchange (PSX). The
Running a business on any scale requires careful planning and the ability of its managers to capitalize on all opportunities
An Exchange Traded Fund (ETF) is an investment instrument that combines the tradability of shares with the investment attributes of
LAHORE – Pakistan Mercantile Exchange has published the first of its kind Urdu Dictionary on Futures Trading in Pakistan.
LAHORE:Pakistan Mercantile Exchange (PMEX) has published a first of its kind Urdu dictionary on futures trading in the country.
LAHORE: Pakistan Mercantile Exchange (PMEX) published the first of its kind Urdu Dictionary on Futures Trading in Pakistan.